Royal Pot Commercial
Gallery
Ally Bank Campaign
Passage 1
For our creative, we wanted to introduce a physical manifestation of reliability, charitability, and personability. And what better way to do that than with a superhero? Millennials grew up with superhero shows and comic books. These are characters they trust. Ally is a bank that is easy and comforting while still being trustworthy, reliable, charitable, and personable. That is why we would like to introduce you to Alex the Ally. We chose a name and a design that is gender neutral to express inclusivity to show that anyone can be an Ally.
Passage 2
Our podcast ad will air on popular podcasts amongst millennials. This includes Work Party, The Art of Feeling Well, and Real Pod. It will also be featured on podcasts surrounding superheroes such as Fat Man Beyond, Jay & Miles X-plain the X-men, and This Week in Marvel.
Passage 3
Alex the Ally will visit several comic-con events around the country, located from San Diego to New York. This will not only allow for massive brand interaction, but allow for photos and rides in the Ally mobile to be posted throughout social channels for additional exposure.
Media 1
Media 2